A branding and design studio in Shoreditch, creating with clarity, character, and care
Est. 2002 — before TikTok, after Comic Sans.
Independent, strategic, and design-led — we help brands find their voice and express it with intention.
Aesthetic Works is an independent branding and design studio based in Shoreditch, London. We work with ambitious brands and businesses to shape thoughtful, strategic design — across identity, campaigns, and communications.
Every project begins with listening. We uncover the essence of a brand and translate it into work that’s clear, characterful, and crafted to resonate. From brand strategy to visual identity, digital to print, we blend insight with imagination to create design that not only looks good — but moves with meaning through the world.
We believe in ideas that endure, identities that speak, and creative thinking that connects — beautifully, and with purpose.
Our approach
Our approach is thoughtful, collaborative, and deliberate. We take time to listen — asking the right questions to uncover your brand’s essence, ambition, and audience. We believe in designing with intention, not haste. Strategy leads to concept. Concept becomes form. Through dialogue, refinement, and craft, we shape work that’s both intelligent and instinctive.
This is design that values clarity over trend, depth over noise — where every detail has purpose, and nothing is rushed. Some call it slow design — a Scandinavian sensibility that values clarity, care, and lasting impact. We call it the right pace for creating work that will resonate and last.
What we do
STRATEGY & CONSULTANCY
Every lasting brand starts with a clear idea. Through research, insight, and dialogue, we define what a brand stands for — and how it should speak, behave, and evolve. From naming and narrative to structure and strategy, we lay the groundwork for identities that endure.
— Brand strategy
— Research and insights
— Naming
— Brand architecture
— Communication strategy
— Content strategy
BRAND DESIGN
Distinctive, adaptable design systems give brands their shape, voice, and visual presence. Whether verbal or visual, sonic or structural, our identities are crafted to express a brand’s essence — with clarity, character, and care.
— Visual identity
— Verbal identity
— Sound identity
— Typography
— Brand guidelines
— Design systems
BRAND COMMUNICATIONS
From campaigns to content, we turn thinking into experiences — designed to connect and created to last. Across print, digital, and environmental spaces, our communications are as considered as they are creative.
— Advertising campaigns
— Employee communications
— Creative production
— Illustration
— Art direction
— Animation
— Editorial design
— Environmental graphics
— Packaging design
— Print design
— Digital design
— Motion design
Selected experience
APERIO INTELLIGENCE
APP PAYE
ARTERI
BBC
BIBBY FINANCIAL SERVICES
BRITISH AIRWAYS
BT
COBHAM
CORE SPREADS
EARTH WIND & HIRE
FEDERATION OF MASTER BUILDERS
FINSA EUROPE
FOS LOGISTICS
GLOBALG.A.P.
GOSPEL GREEN CYDER
HARLAND & WOLFF
HASBRO
HEINZ
HIDRA
HUNTER LONDON
INFRASTRATA
LOCATION SCIENCES
MURRAY HARKIN ASSOCIATES
NIMBLA
OINK DESIGN
ONIMOS VINTAGE CLOTHING
PEPSICO
PLUSNET
PYCKE SOLUTIONS
RAZOR RESEARCH
ROTARY WATCHES
SPRINT INNOVATIONS
TERRENCE HIGGINS TRUST
TESCO
THE CULTURED COW
THE GREEN ENERGY FUND
THE NEURO FOUNDATION
THE PRINCIPLE GROUP
TRADE NATION
TRANSPORT FOR LONDON
UNILEVER
URBAN AGENDA
VAGABOND WINES
VARO ENERGY
VITOL
VIVO ENERGY
WILDFIRE
Over the years, our team has worked with brands and businesses across a broad range of sectors — from global names to growing independents — helping them communicate with clarity and character.
Our experience spans industries as diverse as energy, fashion, shipbuilding, and the third sector. Whatever the field, we bring strategic thinking, creative care, and considered design — shaped by the needs of the business and the world it moves through.
— Defence
— Energy
— Engineering
— Financial Services
— Food & Drink
— Healthcare
— Media & Entertainment
— Not-for-profit
— Professional Services
— Retail & Fashion
— Shipbuilding
— Technology
— Telecommunications
— Travel & Hospitality
GET IN TOUCH
Let’s create something distinctive together.
Get in touch — we’d love to hear from you.
New business enquiries
chris@aesthetic.works
+44 (0)20 8242 1509
studio@aesthetic.works
+44 (0)20 8242 1509
Unit 4.01, The Tea Building
56 Shoreditch High Street
London E1 6JJ
ABOUT US
Aesthetic Works is an independent design studio based in Shoreditch, London. We craft brand identities, campaigns, and communications with clarity, character, and care — for ambitious brands and businesses.
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© 2002 — 2025 Aesthetic Works