About Aesthetic Works

Independent. Design-led.
Strategically sharp.

We’re Aesthetic Works — a B2B branding and design agency based in Shoreditch, London. We help businesses transform through beautiful, strategic ideas that make a lasting impact. Since 2002, we’ve partnered with everyone from ambitious startups to established industry leaders. While our focus is B2B, our background in consumer branding brings a valuable edge — helping us create brands with clarity, character, and commercial relevance.

Beautiful ideas build better businesses.
Design isn’t surface-level — it’s a strategic lever for change. We use insight, instinct, and craft to shape brands that stand out and stand for something. Whether you’re evolving, merging, launching, or repositioning, we help you move with purpose.

Considered. Collaborative. Connected.
No drawn-out workshops with gimmicky names. We keep things smart and simple — listening carefully, challenging thoughtfully, and designing with precision. Every project is guided by clarity, craft, and a shared sense of direction.

The corporates, industrials, and smaller quiet ones shaping tomorrow.
We work with the companies that keep things running — and help them connect with the people who matter. Whether you’re in tech, infrastructure, manufacturing, finance or beyond, we build brands that move with meaning.

What we do

Strategy & Consultancy

Every lasting brand begins with a clear idea. Through research, insight, and honest conversation, we define what a brand stands for — and how it should speak, grow, and evolve. From naming and tone of voice to positioning and architecture, we explore the landscape, unearth the essence, and lay a strong strategic foundation. This is where creativity meets clarity — ensuring every subsequent decision is rooted in meaning and purpose.

Services

Brand strategy
Research & insights
Naming
Brand architecture
Communication strategy
Content strategy

Brand Design

Distinctive, adaptable design systems give brands their shape, voice, and visual presence. Whether verbal or visual, sonic or structural, our identities are crafted to express a brand’s essence — with clarity, character, and connection.

More than just a surface treatment, we design identities that flex across formats — print to pixel, large-scale or small-screen — and remain visually and strategically consistent. Our design process is a balance of bold ideas and meticulous craft, ensuring each brand element looks beautiful and works hard.

Services

Visual identity
Verbal identity
Sound identity
Typography
Brand guidelines
Design systems

Brand Communications

From campaigns to content, we help brands tell their story with impact and authenticity. Whether it’s an ad campaign that sparks conversation, digital experiences that captivate, or printed materials that feel special to hold — we craft communications that align seamlessly with strategy and style. Across every channel and every medium, we strive to make sure your message is seen, heard, and felt.

Our work is built to connect — created thoughtfully and flexibly so it engages people wherever they encounter it. Print, digital, environmental, motion, or editorial — we care about how every word and image contributes to the bigger picture and how each touchpoint deepens the bond between brands and audiences.

Services

Advertising
Employee communications
Artwork production
Illustration
Art direction
Animation
Editorial design
Environmental graphics
Packaging design
Print design
Digital design
Motion design

Studio

We’re based in the iconic Tea Building in Shoreditch — East London’s creative heart. It’s a bright, collaborative space where ideas take shape, work gets crafted, and clients are always welcome. Our setup is flexible, our culture down-to-earth. We believe great work comes from balance — so we embrace hybrid ways of working, while using the studio as a hub for collaboration, creativity, and the occasional celebration. You’ll usually find us downstairs at Allpress in the morning or midweek evenings at The Owl & Pussycat.