Unifying brands — transforming businesses.
Founded 2015 in Shoreditch, London.
Working across the UK and Europe.
Who we are
Based in London, we’re a branding and design agency that brings clarity to complex businesses. We unify brands — aligning strategy, identity and communication to make products, services and experiences clearer, stronger and easier to choose.
Our approach
We unify brands. A unified brand reduces friction, sharpens decision-making and strengthens recognition. When everything aligns, businesses move with clarity and momentum.
We build from the inside out — from strategy and positioning to identity, communication and experience. We begin with structure. We define what matters. Then we design with intent.
We create brand systems that are clear, usable and built to last — delivered as practical tools, not static assets. When a brand is unified, teams move faster, customers understand you sooner and growth becomes more predictable.
Capabilities
Our capabilities span strategy, identity and communication — brought together to create brands that are consistent in thought and execution.
Brand Strategy
Research and insight
Brand architecture
Brand platforms
Design strategy
Naming
Brand Design
Visual identity
Verbal identity
Sound identity
Typography
Brand guidelines
Design systems
Brand portals
Brand Communication
Campaigns
Editorial design
Social media
Digital design
Creative production
Brand Experience
Motion and animation
Exhibition / event graphics
Signage and wayfinding
Packaging design
Brand films
Studio
Selected experience
Arts / culture
Architecture
Construction
Defence
Energy
Engineering
Financial services
Fashion
Food / drink
Healthcare
Hospitality
Luxury
Media / entertainment
Professional services
PR / communications
Recruitment
Retail
Shipbuilding
Technology
Telecommunications
Travel / tourism
Aperio Intelligence
ABTT
App Paye
Arteri
BBC
Bibby Financial Services
British Airways
BT
Cobham
Core Spreads
Earth Wind & Hire
Federation of Master Builders
FINSA Europe
FOS Logistics
GLOBALG.A.P.
Gospel Green Cyder
Harland & Wolff
Hasbro
Heinz
HIDRA
Hunter London
InfraStrata
Letify
Location Sciences
Murray Harkin Associates
nabCapital
Nimbla
ONIMOS
Pepsico
Plusnet
Razor Research
Rotary Watches
Sprint Innovations
Terrence Higgins Trust
Tesco
The Cultured Cow
The Green Energy Fund
The Neuro Foundation
Trade Nation
Transport for London
Unilever
Urban Agenda
Vagabond Wines
Varo Energy
Vitol
Vivo Energy
Explore our work
An independent branding and design agency based in London.
Working across the UK and Europe.
info@aesthetic.works
+44 (0)20 8242 1509
167-169 Great Portland Street
5th Floor, London W1W 5PF
© 2026
