A branding and design agency in Shoreditch, East London, helping ambitious brands and businesses go from everyday to extraordinary — with clarity, character, and connection.
Based in Shoreditch, but working everywhere
— turning the so-so into so good since 2002.
From strategy to branding, print to pixel, concept to campaign — we create distinctive identities, design, and campaigns for clients large and small.
Aesthetic Works is an independent branding and design agency based in Shoreditch, East London. From startups to global brands and businesses, we partner with ambitious clients to shape considered, strategic design — across identity, campaigns, and communications.
We’re quick to uncover the essence of a brand, business, product, or service, and translate it into work that’s clear, characterful, and crafted to resonate. From brand strategy to visual identity, graphic design to digital and print, online to out-of-home, we blend insight with imagination to create communications that not only look good — but move with real meaning through the world, turning heads, moving people, winning hearts and minds.
You see, we believe in the power of ideas that endure, identities that speak, and creative thinking that connects — beautifully, and with purpose.
Our approach
Our approach is thoughtful, collaborative, and deliberate. It starts with asking the right questions. We discover what makes your brand or business tick, its hopes and dreams, its past, its present, its ugly parts. While we’re quick to identify what truly matters, we never cut corners. We believe in designing with intention, not haste. Strategy leads to concept. Concept becomes form. Through dialogue, refinement, and craft, we shape work that’s both intelligent and instinctive.
This is creativity that values clarity over trend, depth over noise — where every detail has purpose and nothing is forced. Some call it slow design — a Scandinavian sensibility that champions clarity, care, and lasting impact. We just call it the right pace for work that resonates. Work that will stand the test of time.
What we do
STRATEGY & CONSULTANCY
Every lasting brand starts with a clear idea. Through research, insight, and dialogue, we define what a brand stands for — and how it should speak, behave, and evolve. From naming and narrative to structure and strategy, we lay the groundwork for identities that endure.
— Brand strategy
— Research and insights
— Naming
— Brand architecture
— Communication strategy
— Content strategy
BRAND DESIGN
Distinctive, adaptable design systems give brands their shape, voice, and visual presence. Whether verbal or visual, sonic or structural, our identities are crafted to express a brand’s essence — with clarity, character, and connection.
— Visual identity
— Verbal identity
— Sound identity
— Typography
— Brand guidelines
— Design systems
BRAND COMMUNICATIONS
From campaigns to content, we turn thinking into experiences — designed to connect and created to last. Across print, digital, and environmental spaces, our communications are as considered as they are creative.
— Advertising campaigns
— Employee communications
— Creative production
— Illustration
— Art direction
— Animation
— Editorial design
— Environmental graphics
— Packaging design
— Print design
— Digital design
— Motion design
Selected experience
APERIO INTELLIGENCE
APP PAYE
ARTERI
BBC
BIBBY FINANCIAL SERVICES
BRITISH AIRWAYS
BT
COBHAM
CORE SPREADS
EARTH WIND & HIRE
FEDERATION OF MASTER BUILDERS
FINSA EUROPE
FOS LOGISTICS
GLOBALG.A.P.
GOSPEL GREEN CYDER
HARLAND & WOLFF
HASBRO
HEINZ
HIDRA
HUNTER LONDON
INFRASTRATA
LOCATION SCIENCES
MURRAY HARKIN ASSOCIATES
NIMBLA
OINK DESIGN
ONIMOS VINTAGE CLOTHING
PEPSICO
PLUSNET
PYCKE SOLUTIONS
RAZOR RESEARCH
ROTARY WATCHES
SPRINT INNOVATIONS
TERRENCE HIGGINS TRUST
TESCO
THE CULTURED COW
THE GREEN ENERGY FUND
THE NEURO FOUNDATION
THE PRINCIPLE GROUP
TRADE NATION
TRANSPORT FOR LONDON
UNILEVER
URBAN AGENDA
VAGABOND WINES
VARO ENERGY
VITOL
VIVO ENERGY
WILDFIRE
Over the years — since 2002, to be exact — our team has worked with brands and businesses across a broad range of sectors, from global names to growing independents. We help them communicate with clarity and character.
Our experience spans industries as diverse as energy, fashion, shipbuilding, and the third sector. Whatever the field, we bring strategic thinking, creative care, and considered design — always shaped by the needs of the business and the world it moves through.
— Defence
— Energy
— Engineering
— Financial Services
— Food & Drink
— Healthcare
— Media & Entertainment
— Not-for-profit
— Professional Services
— Retail & Fashion
— Shipbuilding
— Technology
— Telecommunications
— Travel & Hospitality
GET IN TOUCH
New business
chris@aesthetic.works
+44 (0)20 8242 1509
General enquiries
studio@aesthetic.works
+44 (0)20 8242 1509
ABOUT US
Aesthetic Works is an independent branding and design agency based in Shoreditch, East London. We help ambitious brands and businesses transform from everyday to extraordinary — with clarity, character, and connection.
The small print
Instagram
LinkedIn
© 2002 — 2025 Aesthetic Works