Profile
Aesthetic Works is an independent branding and design agency in Shoreditch, London.
Since 2002, our multidisciplinary team has worked across strategy, identity, graphics, campaigns and digital experiences for startups, scaleups and established organisations. Our focus is on simple, unifying ideas that bring clarity to businesses operating in complex environments and give brands a clear role in peopleโs lives.
We work with clients in the UK and internationally, in sectors from technology and financial services to energy, engineering, hospitality and the arts. Whatever the sector, we aim to turn demanding challenges into coherent brands that feel as carefully resolved in the details as they do in the big idea.
As the world becomes more automated, we believe authenticity and judgement in the design process matter more than ever. We value real conversations, considered work and aesthetic decisions. We use technology, including AI, where it helps, but ideas and decisions remain in human hands, resulting in brands that connect with people and support long-term commercial success.
Services
Strategy / insight
Brand strategy
Research and insight
Brand architecture
Brand platforms
Naming
Brand design
Visual identity
Verbal identity
Sound identity
Typography
Brand guidelines
Design systems
Brand communication
Advertising
Editorial design
Books and brochures
Annual reports / reviews
Social media
Brand experience
Motion / films
Exhibitions / events
Signage / wayfinding
Packaging design
Digital design
Brand portals
Website design
Animation
Motion graphics
Selected experience
Arts / culture
Architecture
Defence
Energy
Engineering
Financial services
Fashion
Food / drink
Healthcare
Hospitality
Luxury
Media / entertainment
Professional services
PR / communications
Recruitment
Retail
Shipbuilding
Technology
Telecommunications
Travel / tourism
Aperio Intelligence
App Paye
Arteri
Association of British Theatre Technicians
BBC
Bibby Financial Services
British Airways
BT
Cobham
Core Spreads
Earth Wind & Hire
Federation of Master Builders
FINSA Europe
FOS Logistics
GLOBALG.A.P.
Gospel Green Cyder
Harland & Wolff
Hasbro
Heinz
HIDRA
Hunter London
InfraStrata
Location Sciences
Murray Harkin Associates
nabCapital
Nimbla
ONIMOS
Pepsico
Plusnet
Razor Research
Rotary Watches
Sprint Innovations
Terrence Higgins Trust
Tesco
The Cultured Cow
The Green Energy Fund
The Neuro Foundation
Trade Nation
Transport for London
Unilever
Vagabond Wines
Varo Energy
Vitol
Vivo Energy
Explore our work
ยฉ Aesthetic Works
Unit 4.01 The Tea Building
56 Shoreditch High Street
London E1 6JJ
+44 (0)20 8242 1509