Nimbla

Visual identity and launch campaign for a trailblazing insurtech startup.

Nimbla is a UK-based insurtech startup on a mission to protect small and medium-sized businesses from the risks of late or failed payments. Powered by proprietary algorithms that instantly assess creditworthiness and insure invoices, Nimbla had a strong value proposition but needed a distinctive brand identity to cut through a crowded fintech landscape as it scaled and partnered with major players like Barclays.

We created a confident, modern visual identity and design system that gave Nimbla clarity, coherence, and personality. This extended into campaign platforms that communicated its benefits clearly to small business owners, financial partners, and investors. The impact was immediate — the refreshed brand elevated Nimbla’s presence and credibility, helping it secure £5.1m in funding and accelerate its mission to help SMEs trade with greater confidence.

About the project

Nimbla’s new identity was built around a folded ‘Zen-N’ symbol — a dynamic marque representing growth, layered value, and the four key stages of invoicing: negotiation, sale, delivery, and payment. It also signals positive cashflow and increased income — the lifeblood of any business.

The brand launched at Accountex London, making an immediate impression in the finance and accountancy world. From digital campaigns to investor decks and event collateral, the system was designed to flex across audiences while maintaining a consistent, credible presence.

Client
Nimbla

Sector
Fintech
Insurtech
Financial Services

Disciplines
Brand Identity
Campaign Design
Digital Experiences
Environmental Graphics

“We created a confident, modern visual identity and design system that gave Nimbla clarity, coherence, and personality. This extended into campaign platforms that communicated its benefits clearly to small business owners, financial partners, and investors. The impact was immediate — the refreshed brand elevated Nimbla’s presence and credibility, helping it secure £5.1m in funding and accelerate its mission to help SMEs trade with greater confidence.”

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About

Aesthetic Works is an independent branding and design agency based in Shoreditch, East London. We transform ambitious brands and businesses with simple, unifying ideas — creating work that drives success today and delivers value that endures long into the future. We work with clients ranging from UK startups to global multinationals, with sector experience spanning financial services to energy, retail to engineering, hospitality to shipbuilding.

Learn more

Aesthetic Works

Unit 4.01, The Tea Building
56 Shoreditch High Street
London E1 6JJ

hello@aesthetic.works
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