Nimbla
A distinctive identity for a UK insurtech startup

Insurtech
Brand identity

Nimbla is a UK-based insurtech company that protects small and medium-sized businesses from the risks of late or failed payments. Powered by algorithms that assess creditworthiness and insure invoices in real time, it had a strong proposition and required a distinctive identity to stand apart in a competitive market.

Project overview

Challenge
The new venture needed a credible and recognisable brand capable of communicating clarity and trust within the financial services sector while standing out in a category often dominated by conservative visual language.

Approach
We developed a modern visual identity and design system that gave Nimbla clarity, coherence and personality. At its centre is our folded 'Zen N' symbol — a dynamic marque representing growth, layered value and the four key stages of invoicing: negotiation, sale, delivery and payment.

The symbol also reflects positive cashflow and reinforces Nimbla’s purpose through a single recognisable idea.

Outcome
The brand launched at Accountex London, cutting through a sea of grey suits and conservative visual language with a vibrant and confident identity. Supported by campaign platforms, investor materials and digital collateral, the system elevated visibility and credibility for the business.

The launch helped Nimbla secure £5.1 million in funding and continue its mission to help SMEs trade with greater confidence.

A bold name and brand behind real-time invoice insurance for SMEs, launched at Accountex London. The new identity elevated visibility and credibility. Nimbla went on to secure £5.1 million in funding.