Nimbla

Reimagining invoice insurance.

Nimbla is a UK-based insurtech company that protects small and medium-sized businesses from the risks of late or failed payments. Powered by algorithms that assess creditworthiness and insure invoices in real time, it had a strong proposition and needed a distinctive identity to stand out.

We developed a modern visual identity and design system that gave Nimbla clarity, coherence and personality. The folded Zen N symbol became a dynamic marque representing growth, layered value and the four key stages of invoicing: negotiation, sale, delivery and payment. It also symbolises positive cashflow and reinforces Nimbla’s purpose with a single recognisable idea.

The brand launched at Accountex London, making an immediate impact within the finance and accountancy sector. Supported by campaign platforms, investor materials and digital collateral, the new identity elevated visibility and credibility, helping Nimbla secure £5.1 million in funding and continue helping SMEs trade with confidence.

A bold name and brand behind real-time invoice insurance for SMEs, launched at Accountex London. The new identity elevated visibility and credibility. Nimbla went on to secure £5.1 million in funding.