Nimbla
Masters of sum: Establishing a pioneering new brand in the UK insurtech sector.
OVERVIEW
Background
Nimbla is a fast-growing UK-based insurtech startup on a mission to protect small and medium-sized enterprises from late or failed payments. Its proprietary algorithms enable users to check a customer’s creditworthiness and insure individual invoices — with quotes delivered in seconds.
The Challenge
Despite powerful tech and a strong value proposition, Nimbla was struggling to stand out in a noisy fintech market. As the company scaled and formed strategic partnerships — including with Barclays — it needed a distinctive brand identity to match its innovation, gain traction with investors, and build trust with new customers.
The Work
We developed a confident, modern visual identity and design system that brought clarity, coherence, and personality to the Nimbla brand. Our work extended to creative campaign platforms designed to communicate value clearly across audiences — from small business owners to financial partners and potential investors.
The Impact
The new brand helped elevate Nimbla’s positioning and market presence, supporting key partnerships and commercial growth. In 2021, Nimbla secured £5.1m in VC funding, accelerating its mission to help SMEs trade with confidence.
A bold new look for an ambitious insurtech making risk protection simple — and smarter.
CLIENT
Nimbla
Insurtech / Fintech, UK
DISCIPLINES
Brand strategy
Naming
Visual identity
Brand guidelines
Editorial design
Exhibition design
Digital design
Advertising
Nimbla visual identity. A fresh, dynamic brand built around the folded ‘Zen-N’ symbol — representing growth, layered value, and the four key stages of invoicing: negotiation, sale, delivery, and payment. It signals positive cashflow and increased income — the lifeblood of any business. Nimbla launched at Accountex London in 2018, making an immediate impression in the finance and accountancy world.
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chris@aesthetic.works
+44 (0)20 8242 1509
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studio@aesthetic.works
+44 (0)20 8242 1509
ABOUT US
Aesthetic Works is an independent branding and design agency based in Shoreditch, East London. We help ambitious brands and businesses transform from everyday to extraordinary — with clarity, character, and connection.
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