FOS Logistics

Helping a budget cargo airline spread its wings.

FOS Logistics is a Cyprus-based cargo airline with a hub in Belgium, aiming to disrupt the air freight sector by offering efficient, cost-effective service across Asia and Europe. Launching into a competitive industry, the brand needed to appear credible and distinctive from day one, despite limited aircraft branding opportunities.

We crafted a confident, culturally attuned identity featuring a calligraphic bird symbol and a red sphere representing global reach and prosperity, paired with the strapline “Change is in the air.” The flexible design system was applied across uniforms, trade show booths, and digital assets to maximize impact.

The launch at major trade expos solidified FOS Logistics as a serious player, with a pared-back yet powerful brand that delivers strong recognition and supports ongoing growth.