FOS Logistics

Change is in the air. Helping a fledgling player in air freight to get off the ground.

FOS Logistics is a Cyprus-based cargo airline with a hub in Belgium, aiming to disrupt air freight with efficient, cost-effective services across Asia and Europe. Launching into a competitive industry, the brand needed to appear credible and distinctive from day one, despite limited aircraft branding opportunities.

We created a confident, culturally attuned identity featuring a calligraphic bird-in-flight mark and a red globe symbolising international reach and prosperity, paired with the strapline “Change is in the air.” The flexible system was applied across uniforms, environmental graphics, marketing materials and digital assets.

With short-term leases limiting livery, we developed an essentials kit that could be applied and removed at minimal cost. The consistent approach balanced simplicity with impact, helping FOS Logistics look polished and trustworthy from launch and establish itself as a credible contender in global air freight.

Change is in the air. Our calligraphic bird-in-flight mark and red globe create a distinctive, culturally attuned identity for a new cargo airline connecting Asia and Europe.