Trade Nation

FINSA Europe asked us to help bring a new trading proposition to market, starting with a name, identity and bold first impression. We created Trade Nation and developed a Minimum Viable Brand (MVB) and advertising campaign to introduce the newest player in trading to international audiences.

The name signalled transparency and simplicity, reflecting the message that trading shouldn’t be reserved for an elite few. The visual identity paired confident typography with a vibrant colour palette for impact across digital platforms, sports sponsorships and a global advertising campaign. With a digital-first approach and built for flexibility, the design system carried equal clarity whether applied to a mobile app icon or the kit of a Premier League football team.

Our campaign platform was designed for rapid iteration across social and digital channels, with an emphasis on testing, optimisation and clear, performance-led creative. Supported by bold visuals, clear typographic cues and straightforward language, the brand cut through a category often dominated by jargon and overclaimed promises, feeling more open and human without sacrificing credibility. Within three years of launch, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, as well as Premier League sponsorships with Wolves and Aston Villa.

Within three years, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, as well as Premier League sponsorships with Wolves and Aston Villa.