Trade Nation

A fresh approach to trading.

FINSA Europe asked us to help bring a new trading proposition to market, starting with a name, identity and bold first impression. We created Trade Nation and developed a Minimum Viable Brand (MVB) to introduce the newest player in trading to international audiences.

The name signalled openness and accessibility, reflecting the belief that trading shouldn’t be reserved for an elite few. The visual identity paired confident typography with a vibrant colour palette for impact across digital platforms, stadium sponsorships and global advertising. Built for flexibility, the system carried equal clarity whether applied to a mobile app icon or Premier League pitchside boards.

We then built a campaign platform designed for rapid iteration across social and digital channels, with an emphasis on fast learning, optimisation and clear, performance-led creative. Supported by bold colour, clear typographic cues and straightforward language, the brand cut through a category often dominated by jargon and overclaimed promises, feeling more open and human without sacrificing credibility.

Within three years, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, as well as Premier League sponsorships with Wolves and Aston Villa.