Trade Nation

A fresh approach to trading — launching a bold new brand in financial services.

Spread betting and CFD provider FINSA Europe asked us to help launch a new proposition to market — starting with a name, an identity, and a bold first impression. We created Trade Nation and developed a Minimum Viable Brand (MVB) to introduce the newest player in trading to international audiences.

Headquartered in London and regulated by the FCA, Trade Nation took a digital-first approach from the start. We concepted, shot, and produced a suite of campaigns for social and digital platforms — including rapid-turnaround assets for A/B testing and optimisation. This early proof-of-concept phase was crucial in shaping the brand’s voice, visual identity, and positioning.

About the project

Trade Nation needed to stand apart in a sector dominated by jargon and sameness. The name was chosen to reflect openness, inclusivity, and a sense of community — signalling that trading could be accessible to anyone, not just an elite few.

The visual identity paired bold typography with a distinctive colour palette designed for maximum cut-through across digital platforms, stadium sponsorships, and global advertising. Built with flexibility at its core, the design system ensured clarity and impact whether seen on a mobile app icon or a Premier League pitchside board.

To support launch, we delivered a dynamic campaign platform that balanced confidence with approachability. By designing for digital-first channels, we gave Trade Nation the agility to test, learn, and adapt quickly — building credibility with traders while scaling recognition across international markets.

Within three years of launch, Trade Nation reported a 42% increase in revenue and secured high-profile sponsorships with Premier League clubs Wolves and Aston Villa. What began as a Minimum Viable Brand rapidly scaled into a confident, modern identity recognised across markets.

Client
Trade Nation

Sector
Financial Services
SaaS / Technology

Disciplines
Naming
Brand Identity
Advertising Campaigns
Digital Experiences
Print Design
Motion Design

“The Trade Nation name was chosen to reflect openness, inclusivity, and a sense of community — signalling that trading could be accessible to anyone, not just an elite few.”

“Within three years of launch, Trade Nation reported a 42% increase in revenue and secured high-profile sponsorships with Wolves and Aston Villa.”

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About

Aesthetic Works is an independent branding and design agency based in Shoreditch, East London. We transform ambitious brands and businesses with simple, unifying ideas — creating work that drives success today and delivers value that endures long into the future. We work with clients ranging from UK startups to global multinationals, with sector experience spanning financial services to energy, retail to engineering, hospitality to shipbuilding.

Learn more

Aesthetic Works

Unit 4.01, The Tea Building
56 Shoreditch High Street
London E1 6JJ

hello@aesthetic.works
+44 (0)20 8242 1509