Federation of Master Builders

Renovating the brand backing British builders since 1941.

Founded in 1941, the Federation of Master Builders (FMB) is the UK’s largest trade association for small and medium-sized builders. Representing thousands of members, it supports businesses through guidance and advocacy while promoting higher standards across the sector. Over time, the brand had become fragmented and inconsistent, diluting both authority and recognition.

We worked with the FMB to simplify and modernise the identity, creating a unified system and a clear framework for consistent application. The solution centred on a refined graphic language inspired by an isometric blueprint grid, anchored by a redrawn logomark, an updated colour palette and a pared-back set of design assets. Every detail, from typography to supporting graphics, was designed to reflect precision, professionalism and craft.

The new identity launched with the 2024 Builders’ Manifesto, printed on 100% recycled material and unveiled at UK Parliament. The result is a brand that feels precise, confident and modern. It mirrors the workmanship of its members and reinforces the FMB as the trusted voice of UK construction.

01 — Evolution

02 — Building blocks

01. The FMB logo consists of a representational symbol in the form of a house, within a hexagonal device, year establishment, as well as the wordmark. This sits within a rectangle of a deep shade of red; a nod to ‘Tudor Reds’ which were a high quality, kiln-fired sand faced brick.

02. The design system is built upon an isometric 'blueprint' grid of blocks.

03. We found a few items from the 1970's for sale online during our research stage including this FMB 1970/71 Year Book for North Western Counties Region as well as an original printing block of the logo.

04. Brand research showing a former FMB logo depicting new homes and blocks of flats in post-war Britain. The Queen and Queen Mother visiting the FMB stand at 'Building the New Britain Exhibition' at Olympia, London in 1957. Image: Federation of Master Builders / Pathe.