HIDRA

A fearless brand for a growth-focused consultancy.

HIDRA is a UK and South Africa-based consultancy helping high-growth startups and scaleups in tech, property, retail, and hospitality strengthen operations and resilience under pressure.

We created a distinctive brand to match their sharp, fearless approach — naming them after the multi-headed Hydra, a symbol of resilience and growth. The visual identity features a bold, bespoke wordmark with subtle design elements representing iteration and strength, complemented by energetic colours and dynamic layouts.

This cohesive brand system has helped HIDRA launch with confidence and clarity, standing out in a crowded market with a memorable name and vibrant identity.