HIDRA

Bold branding for a consultancy helping businesses to scale.

HIDRA is a UK and South Africa-based consultancy helping high-growth startups and scaleups in tech, property, retail and hospitality strengthen operations and resilience under pressure.

We created a distinctive brand to match this sharp, resilient approach, with a name inspired by Greek mythology’s multi-headed serpent, symbolising adaptability and regeneration. The visual identity centres on a bold, bespoke wordmark with subtle details that suggest iteration and strength, supported by energetic colour and dynamic layouts.

The brand system was designed to be flexible yet impactful, with layered “scales” graphics and textures that reflect the messy but powerful reality of growth. Across digital and print, the visual language and straight-talking tone of voice gave HIDRA a clear point of difference from more conventional consultancies, delivering an identity with clarity, confidence and built-in resilience.