Letify
A distinctive identity for a UK proptech startup

Property tech
Brand identity

Letify set out to disrupt residential lettings with a tech-led platform offering 1% fees for landlords and a clear stance as champions of the tenant. The service combines full-service lettings with spare rooms in HMOs, alongside virtual property management and a turnkey layer of services including photography, floor plans, furnishing, cleaning, certificates and repairs.

Project overview

Challenge
The new venture required a credible brand capable of standing apart in a crowded property market while appealing to landlords, tenants, trade partners and investors.

Approach
We created a sharp and credible identity that feels welcoming and slightly playful while remaining sophisticated. Typography and colour were developed to deliver clarity and cut-through across digital interfaces, marketing communications and partner channels.

Outcome
The design system was built for scale, allowing room for sub-brands across maintenance, interiors and international expansion.

The resulting identity balances friendliness with confidence, creating a distinctive presence in the residential lettings category and supporting Letify’s ambition to reshape the landlord and tenant experience.