App Paye
The app that tells payroll where to go.
App Paye is a UK fintech app making it faster and fairer for freelance and contract workers to manage their pay — whether they’re rewiring flats in Croydon or fixing turbines in the North Sea.
To cut through to a busy, often overlooked audience, we created a bold, cheeky campaign that felt more human than fintech. Our striking posters appeared across key UK cities and transport hubs, while a wry radio spot, featuring Doon Mackichan and Ben Miller, humorously told the story of payroll purgatory — with App Paye as the saviour.
The result was an attention-grabbing launch that built awareness fast and earned an Aerial Award nomination for best radio ad, giving App Paye a distinctive voice and visual presence in a competitive market.
Radio advert. Unmute for the audio — our national radio spot brought to life by comedy greats Doon Mackichan and Ben Miller — delivering punchlines and payroll truths in equal measure.
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