Trade Nation
A fresh approach to trading

Financial services
Brand identity

FINSA Europe asked us to help bring a new trading proposition to market, starting with a name, identity and bold first impression. We created Trade Nation and developed a Minimum Viable Brand (MVB) and advertising campaign to introduce the newest player in trading to international audiences.

Project overview

Challenge
The launch required a name, identity and campaign capable of standing apart in a highly competitive financial services category often dominated by technical language and opaque messaging.

Approach
We created the name Trade Nation, signalling transparency and simplicity while reinforcing the idea that trading should be open to a wider audience. The visual identity pairs confident typography with a vibrant colour palette designed for impact across digital platforms, sponsorships and global campaign activity.

Built with a digital-first mindset, the design system was developed to remain clear and recognisable across multiple contexts — from mobile app icons to Premier League football kits.

Outcome
The campaign platform enabled rapid iteration across social and digital channels, supporting testing, optimisation and performance-led creative. Supported by bold visuals and straightforward language, the brand cut through a category often defined by jargon and overclaimed promises.

Within three years of launch, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, alongside Premier League sponsorships with Wolves and Aston Villa.

Within three years, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, as well as Premier League sponsorships with Wolves and Aston Villa.