Trade Nation

Creating a fresh approach to trading.

Spread betting and CFD provider FINSA Europe asked us to help launch a new proposition to market — starting with a name, a brand, and a bold first impression. We created Trade Nation and developed a Minimal Viable Brand (MVB) to introduce the newest player in trading to international audiences.

Headquartered in London and regulated by the FCA, Trade Nation took a digital-first approach from the start. We concepted, shot, and produced a suite of campaigns for social and digital platforms — including rapid-turnaround assets for A/B testing and performance optimisation. This early proof-of-concept phase was crucial in shaping the brand’s voice, visual identity, and positioning.

Since launch, Trade Nation has grown into a major player — reporting a 42% increase in revenue less than 3 years later and securing sponsorships with Premier League clubs Wolves and Aston Villa. A confident, modern brand built to cut through the noise — and connect with a new generation of traders.