About Aesthetic Works
Unifying brands — transforming businesses

Approach

Aesthetic Works is an independent, partner-led branding and design studio based in London. We work with startups and established organisations to create identities and design built on simple, unifying ideas, delivering work that is as timeless as it is transformative.

With over 20 years’ experience, our multidisciplinary team creates visual language and brand systems that bring coherence to every touchpoint. The result is clearer communication, stronger recognition, and greater trust.

We enjoy long-term relationships with our clients, shaped by honest dialogue, simple processes, and true partnership. Experience shows us that this leads to better outcomes and the most exciting work.

Disciplines

Brand Strategy
Research / insight
Brand architecture
Brand platforms
Design strategy
Naming

Brand Design
Visual identity
Verbal identity
Sound identity
Typography
Brand guidelines
Design systems
Brand portals

Brand Communication
Campaigns
Editorial design
Social media
Digital design
Creative production

Brand Experience
Motion / animation
Exhibition graphics
Signage / wayfinding
Packaging design
Brand films

Studio

Selected experience

Arts / culture
Architecture
Construction
Defence
Energy
Engineering
Financial services
Fashion
Food / drink
Healthcare
Hospitality
Luxury
Media / entertainment
Professional services
PR / communications
Recruitment
Retail
Shipbuilding
Technology
Telecommunications
Travel / tourism

Aperio Intelligence
ABTT
App Paye
Arteri
BBC
Bibby Financial Services
British Airways
BT
Cobham
Core Spreads
Earth Wind & Hire
Federation of Master Builders
FINSA Europe
FOS Logistics
GLOBALG.A.P.
Gospel Green Cyder
Harland & Wolff
Hasbro
Heinz
HIDRA
Hunter London
InfraStrata
Letify

Location Sciences
Murray Harkin Associates
nabCapital
Nimbla
ONIMOS
Pepsico
Plusnet
Razor Research
Rotary Watches
Sprint Innovations
Terrence Higgins Trust
Tesco
The Cultured Cow
The Green Energy Fund
The Neuro Foundation
Trade Nation
Transport for London
Unilever
Urban Agenda
Vagabond Wines
Varo Energy
Vitol
Vivo Energy