Aesthetic Works is a London design studio specialising in brand identity.

Our approach is simple, structured and pragmatic.

The result is work that brings clarity, coherence and long-term value.

Aesthetic Works studio space in Shoreditch, London - our sofa area

Studio

167-169 Great Portland Street
5th Floor, London W1W 5PF

+44 20 8242 1509

General enquiries

New business

Founded 2015
Shoreditch, East London

Disciplines

Brand identity
Naming
Type design
Design systems
Editorial design
Guidelines
Campaigns
Packaging
Environmental
Wayfinding
Digital experiences

Leadership

Chris Goddard
Co-Founder / Partner

Chris is a creative business leader with over 20 years’ experience across branding, advertising and design. He began his career in Formula One motorsport, working in fast-paced, time-critical environments that shaped his disciplined and pragmatic approach.

From WPP agencies including Ogilvy to smaller independents, he has held senior leadership roles overseeing large-scale brand programmes, multi-channel campaigns and design for some of the world's most famous brands and businesses.

His sector experience includes FMCG, financial services, technology, telecommunications, energy and engineering, and he makes an excellent martini.

Selected experience

Arts / Culture / Media
ABTT
BBC
Wildfire

Charities
Terrence Higgins Trust
The Neuro Foundation

Energy
Varo Energy
Vitol Group
Vivo Energy

Engineering
BAE Systems
Cobham
Harland & Wolff


Finance / Insurance
App Paye
Bibby Financial Services
Core Spreads
Finsa Europe
nabCapital
Nimbla
Trade Nation

Fashion / Consumer
ONIMOS
Hasbro
Hunter London
Rotary Watches

Food / Beverages
GLOBALG.A.P.
Gospel Green Cyder
Heinz
Pepsico

Tesco
The Cultured Cow
Unilever
Vagabond Wines

Infrastructure / Built environment
Federation of Master Builders
Infrastrata
Urban Agenda

Professional services
Aperio Intelligence
HIDRA
Murray Harkin Associates
Razor Research

Recruitment
Bee Recruitment
Earth, Wind & Hire

Technology
Arteri
BT
Letify
Location Sciences

Plusnet
Sprint Innovations


Travel / Transportation
British Airways
FOS Logistics
Transport for London

Unifying brands — transforming businesses

Studio

167-169 Great Portland Street
5th Floor, London W1W 5PF

Contact

+44 20 8242 1509
studio@aesthetic.works

© 2026 Aesthetic Works