5th Floor, London W1W 5PF
Aesthetic Works is a London design studio specialising in brand identity.
Our approach is simple, structured and pragmatic.
The result is work that brings clarity, coherence and long-term value.

Studio
167-169 Great Portland Street
5th Floor, London W1W 5PF
+44 20 8242 1509
General enquiries
New business
Founded 2015
Shoreditch, East London
Disciplines
Brand identity
Naming
Type design
Design systems
Editorial design
Guidelines
Campaigns
Packaging
Environmental
Wayfinding
Digital experiences
Leadership
Chris Goddard
Co-Founder / Partner
Chris is a creative business leader with over 20 years’ experience across branding, advertising and design. He began his career in Formula One motorsport, working in fast-paced, time-critical environments that shaped his disciplined and pragmatic approach.
From WPP agencies including Ogilvy to smaller independents, he has held senior leadership roles overseeing large-scale brand programmes, multi-channel campaigns and design for some of the world's most famous brands and businesses.
His sector experience includes FMCG, financial services, technology, telecommunications, energy and engineering, and he makes an excellent martini.

Selected experience
Arts / Culture / Media
ABTT
BBC
Wildfire
Charities
Terrence Higgins Trust
The Neuro Foundation
Energy
Varo Energy
Vitol Group
Vivo Energy
Engineering
BAE Systems
Cobham
Harland & Wolff
Finance / Insurance
App Paye
Bibby Financial Services
Core Spreads
Finsa Europe
nabCapital
Nimbla
Trade Nation
Fashion / Consumer
ONIMOS
Hasbro
Hunter London
Rotary Watches
Food / Beverages
GLOBALG.A.P.
Gospel Green Cyder
Heinz
Pepsico
Tesco
The Cultured Cow
Unilever
Vagabond Wines
Infrastructure / Built environment
Federation of Master Builders
Infrastrata
Urban Agenda
Professional services
Aperio Intelligence
HIDRA
Murray Harkin Associates
Razor Research
Recruitment
Bee Recruitment
Earth, Wind & Hire
Technology
Arteri
BT
Letify
Location Sciences
Plusnet
Sprint Innovations
Travel / Transportation
British Airways
FOS Logistics
Transport for London
Unifying brands — transforming businesses
Studio
167-169 Great Portland Street
5th Floor, London W1W 5PF
Contact
+44 20 8242 1509
studio@aesthetic.works